I’m a writer and creative director based in Los Angeles, leading iconic American brands on a global scale.
I’ve had a #1 single in New Zealand - with a completely silent song at frequencies that only dogs could hear. This made global news and rehomed every dog at the SPCA.
I was creative lead on Clorox, leading a rebrand through the pandemic and establishing a public health alliance with the CDC Foundation, Cleveland Clinic, NBA, AMC, Uber, MGM.
I worked as a cookie salesman in London. Friends were disappointed to find out I was actually European Creative Director for Mondelez, leading Ritz and Oreo’s first campaigns across a dozen countries, building on the Grand-Prix winning Daily Twist.
I established Dark Arts Coffee, a coffee roasters based in London with a roastery in Hayama, Japan and distribution across Europe.
I’ve worked on every aspect of food and beverage from supermarket chains Aldi (UK) and Pak ’n’ Save ( New Zealand), major whiskey brands (Chivas and Grant’s) to boutique Tarquin’s Cornish Gin, to Ghiradelli Chocolate.