1) He had a #1 single in New Zealand - with a completely silent song at frequencies that only dogs could hear. This made global news and rehomed every dog at the SPCA.
2) He was creative lead on Clorox, leading a rebrand through the pandemic and establishing the Clorox Safer Today Alliance with the CDC Foundation, Cleveland Clinic, NBA, AMC, Uber, MGM…
3) He was a Titanium/Integrated finalist at Cannes, with a billboard for the TV show Weeds, that was so popular that stoners attempted to steal it - and it became one of New Zealand’s first viral videos.
4) He worked as a cookie salesman in London. Friends were disappointed to find out he was actually European creative director on Oreo.
5) To launch Mad Men in New Zealand, he created a fake agency with all the regressive values and booze of the show’s 1960’s advertising agency.
6) His billboard for the show Psych accurately predicted that it would be vandalized by two of Auckland’s most prolific graffiti artists.
7) He has written and directed over a dozen theatre shows from New Zealand through to Edinburgh. He directed a theatrical production called the Scentless Apprentice inspired by the novel Perfume, which used dozens of scents throughout.
8) He wrote for world’s first advertising campaign to use interactive FaceTime, hacking iOS with voice recognition and a robotic arm.
9) He is one half of Dark Arts Coffee, a coffee roasters based in London with a roastery in Hayama, Japan.
10) He co-directed and developed an immersive zombie theatre experience in the East End of London, which ran for 200 shows, 10,000 rounds of ammunition, 90 liters of blood and 16,000 survivors.