Colin Mitchell

Video for the launch of the PETA x Phil America collection.

Detergent masks the smell of clothes.

Clorox Fabric Sanitizer empowers everyone to embrace sweat, move their body. 

More like a sports brand than a cleaning commercial.

This campaign featured the first gay couple in a Clorox ad.

During covid, our living room became an office, our bedroom became a gym, the restroom became a sanctuary. And we had to embrace many roles simultaneously.

Paper Towel Wipes shared that duality - with the absorbency of a paper towel and the disinfecting power of a wipe.

And for contrast, this is where we were previously.

Julio Romano is a master colorist, razor stylist, punk rocker.

An analog guy in a digital world.

A business card to celebrate the 10th anniversary of his studio, Shampoolio Experience.

(There was also an AR instagram filter.)

We worked with Clorox to create the Safer Today Alliance, in conjunction with the CDC Foundation and the Cleveland Clinic. The Safer Today Alliance will promote research and innovation to help enhance public health and safety outside the home, now and beyond the COVID-19 pandemic.

We created a film to celebrate the frontline heroes of the pandemic – showing bleach was going where it was needed most.

Controller voiced by gamer, LaurenZside

Voiced by fitness influencer, Robin Arzón.

Voiced by Mom Duty Blog's Rocio Ocampo.

TASTE WITH TARQUIN - (Facetime Tarquin's Gin, Southwestern Distillery, Cornwall.)

The World's First Interactive FaceTime Campaign - that hacked Apple’s iOS with FaceTime, early voice recognition, a robotic arm and dozens of Monty Pythonesque flavor notes.

BATCH #75

Hello Comrades. I’m glad you rang. I’m Tarquin the head distiller at Southwestern Distilleries. I’m so proud of our gin that I put my name on it. Each bottle is individually filled, corked, sealed, labelled, numbered and waxed by hand. So take a look at the bottle in your hand. That’s one of only 300 bottles from that batch. Tell me the batch number now and I’ll tell you a little more about that batch.

Seventy-five. The night before I made this batch, I had a dream about a man who was half man, half centaur. So the top half of him was a man, then he had this deer legs at the front, then his back legs were a man’s leg. It was rather unsettling. I don’t think it affected the batch though. Anyway, I hope you enjoyed this bottle. Please give me a call if you want to know about another batch. Thanks for your support. Cheers!

BATCH #81
Greetings, or Bon Jour as they say in France and French speaking provinces of Canada. I’m Tarquin the head distiller at Southwestern Distilleries. Eighty one. I don’t often think of the past, but this bottle makes me nostalgic for tomorrow. Please give me a call if you want to know about another batch. Thanks for your support. Salut.

BATCH #91
Howdy do! I’m Tarquin the head distiller at Southwestern Distilleries. I’m so proud of our gin that I put my name on it. Ninety One. Take a sip. It’s like being washed a shore, shipwrecked on a coast of juniper, cinnamon – the beach sands nothing but cardamom seed. And then floating somewhere on the breeze, that sirens call “tonic, tonic, please a little tonic”. Please give me a call if you want to know about another batch. Thanks for your support.

BATCH #77
Brothers and sisters. Hello. I’m Tarquin the head distiller at Southwestern Distilleries. Seventy seven. Elegant, tightly integrated and superbly clean. Pine. As I was making this batch, I looked outside, and you know… I thought I saw a mermaid basking off the Cornwall coast. I looked closer. It was just an old log. I went back to handcrafting this batch. Anyway, please give me a call if you want to know about another batch. Thanks for your support. Prost!

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BATCH #87
Good day from myself and Tamara – our copper distillery. I’m Tarquin the head distiller at Southwestern Distilleries. Eighty seven. After I made this batch, I was walking down along the coast and along the street came this fox. A beautiful mangy thing. We walked together this fox and I, this connection between us… And then he turned to me and said Tarquin, keep the dream alive my friend. Please give me a call if you want to know about another batch. Thanks for your support. To your health.

The Concept

Weeds is a comedy about a single mom dealing with life’s problems. 

We released a series of billboards, with one supersite that had three gigantic 3D sandwich bags, two filled with sandwiches and one filled with enormous marijuana buds. The billboard was deliberately placed in Kingsland, a student suburb and monitored through a security camera. 

When the ‘marijuana’ was inevitably stolen on multiple occasions, the security footage was released requesting the return of the ‘buds’ with a $420 reward – the footage combined received hundreds of thousands of views. 

The Challenge

Prime Television has considerably less spend than the other large television networks in New Zealand. Each campaign has to truly engage with the public and get far greater attention and talkability than their media spend.

Cannes: Finalist for Titanium/Integrated (‘Weeds’ campaign) 

Admedia: Billboard of the year for Prime Television (‘Weeds’ campaign)

Additionally, a promo car was covered in marijuana leaf decals with jet-black tints, with a smoke machine in the interior and parked up on High Street.

Encore Screening 

The encore screening of this series went head to head with Prison Break and against the empty slot left by the Sopranos season being cut short by a rival station.

Prime Television made the most of this challenge with these press ads.

We launched Flight of the Conchords in New Zealand with these hand drawn billboards.

A comedy about a fake psychic – the billboard predicted that it would be defaced by two of Auckland’s most notorious taggers. Sure enough, within a week, it had.

Auckland City Mission - How Do You Sleep At Night?

A really simple advertisement for the Auckland City Mission - that doesn’t rely on controversy, shock or novelty - just a really strong performance.

Ultraviolet lights created a boy sleeping on this mattress at night.